The Chocolatier Story
These days, we have the ability to produce all the exquisite European-style chocolates you could wish for, every single day, at our gleaming Melbourne facility. But things weren’t always so grand and assured...
It was 1985 when David Grisold opened a small chocolate store in an old suburban post office. The surroundings were humble, but the vision bold:
“To manufacture premium chocolates using the world’s finest ingredients, backed by outstanding customer service.”
David was joined by his brother John, and the pair identified their ‘sweet spot’ in the Australian market – to produce European-style pralines and hand-moulded chocolates using the finest Belgian couverture. With equal parts passion and naïveté, the brothers set about making their mistakes as quickly as possible, refining their skills and developing their chocolate-making knowledge to turn out about 1000 hand-made chocolates per week. They soon acquired a reputation for creating the finest premium chocolates around, and without even realizing it, had started a world-class chocolate business.
Two years later, the business moved to larger premises in Ivanhoe and sister Joanne joined the team. In 1991, brother Mark swelled the family ranks to oversee production, while even more family and friends were co-opted to help supply the growing demand from 5-star hotels, restaurants and caterers who knew Australian-made quality when they tasted it.
Growth continued into the new millennium through developing products for dedicated chocolate shops, gourmet deli’s, specialty food outlets and key national retailers such as Myer and David Jones. So much so that in 2005 the business moved to our current location in Heidelberg West – a state-of-the-art manufacturing and warehousing facility that would become the envy of the industry.
Today, we produce an ever-expanding range of luxurious, European-style chocolates, and contract manufactures for some of the country’s most prominent chocolate makers. But as the company grows and evolves, some things will never change: our commitment to quality, our down-to-earth family culture, and our pure love for the very best in Australian-made chocolates.
The Chocolatier Australia mission is and always will be to meet and exceed the expectations of our customers in product quality, product innovation, and service.
Through continued investment in our brand and image, we want to be known as the 100% Australian family-owned company providing the local market with a branded range of affordable, luxury chocolate.
By being the best, and creating the best, we aim to be renowned worldwide as a premium quality chocolatier.
Passion - We love what we do. We love chocolate. If we could do anything in the world, this would be it.
People - We’re not only a family business. We’re an extended family business. Related or not, our people are part of us.
Innovation - We aim beyond the horizon. And if we don’t find the next great thing in chocolate, we’ll create it ourselves.
Quality - The finest ingredients, the best equipment, the deepest knowledge. All aimed at the taste buds of Australia.
Collaboration - Chocolate breaks down barriers. We gladly work with our customers and our competitors to advance our love for it.
Service - Reliable, responsive, proactive, and always in tune with the specific needs of our customers. It’s the only way we know.
Caring - As socially responsible corporate citizens we don’t restrict our care to within our walls. Caring, like chocolate, should travel far and wide.